Land Of Make Believe Coupons 2010
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Google Places – Eight Tips to Using the New Tags and Posts at This Top Local Search Engine
Google Places – Eight Tips to Using the New Tags and Posts at This Top Local Search Engine
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Google Places continues to roll out one new tool after another to increase the usabilitity of this most important of all online business directories or Local Search Engines (LSE’s). With every new twist and turn the directory becomes more complex to use and to optimize. Earlier in 2010, Google created a tool called Posts. This seems to have been a strategic offering designed to make the coming Tags substantially more useful than it would have been otherwise.
A Post is not unlike a Twitter posting. The owner of the business listing is offered a spot to create a quick note to anyone visiting the listing. With 100 characters to work with, the business owner can talk about a special, an event, a new product or service, or any other message they choose. Largely unknown by the average user is that ou can include a link in this space.
The Post shows up right in the middle of the listing seen by the public. It can be changed as often as the owner likes, but if not changed within 30 days, it will disappear.
Now enters Tags. Not surprisingly Google wants to make some money off of their two plus year effort with Google Places. They gain some revenue with adwords and other products showing up on Google Places listings, but like most other local search engines, the real money is getting the listing company to pay something for a “special” listing. While most directories and LSE’s use top of the page ranking as the paid variation, Google has taken another tack. They charge a mear $25 a month to post a tiny yellow ad of 22 characters under the short listing that appears next to the MAP on the Google Search Page. If the business is not on this outside MAP, the Tag will show up under the listing on the page you go to if you click on the “more results near” link at the end of the list of companies next to the MAP.
The Tag is a great idea and certainly will help a company stand out. However, as with any advertisement it can be largely wasted if the marketer has no direction. Following are eight things an internet marketer, whether consultant or business owner doing the project themselves, need to know about Tags:
- The Tag can be used to point to a very specific URL such as a landing page, information about a special, Facebook Fan Page, Blog, or some other element that the marketer wants to highlight.
- The Tag can be used to point to a video, such as a YouTube video that the marketer believes will give the best presentation of the value proposition. This might be extremely useful to trust-based professionals.
- The Tag can be used to point to a picture. This picture might be part of a group of pictures that is the core of the business, such as a gallary, book seller, or modeling agency
- The Tag can be used to point to the Coupon that is set up in the Google Places area. Since the Coupon has until now been a so-so performer for most users, the little yellow Tag might help to generate more interest in the coupon function.
- The Tag can be used to point to the Post. If this approach is used, the first 22 characters of the Post will be what can be seen in the tag.
- The other options are to point to a picture of the business or the companies website. These seem to be not very useful for the most part. The listing already shows the website link.
- You can see the analytics on the Tag as a separate item, and thus know if your getting results. It is possible to change the content of the tag as often as you like to improve results.
- There is an 800 number that will get you in touch with a customer service person. 800-838-7971
The primary method for achieving the above uses for the TAG incorporate using the Post tool. By putting a link in the post, you can make a quick link to all of the ideas above. It is also possible to use the post to merely point out a signifant niche or unique brand or offering that will create an instant connection between visitor and business.
Randy Kirk is the president of internet marketing company, Page1Listings.com. The company has come to understand that of all the search engine tools available to small business today, Google Places is the most critical and offers an amazing return on investment. However, it is also quite complicated. Thus the company has created a DIY blog to help small businesses get it done right.
Kirk is the authors of several business books including Warner Business Books 4.6 star “Running A 21st Century Small Business.” The book is available on Amazon.com.
Page1Listings.com specializes in helping very small companies (1-50 employees) with marketing both on and off the internet.
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TYT Hour – July 20th, 2010
